A name you can’tforget.
We build brands with a point of view, a voice, a look, and a feeling that people recognise from a block away and remember long after.
Colour Systems · Brand Voice · Guidelines
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A brand is a feeling people recognise before they read a word.
Brand identity is everything a company looks and sounds like: the name, the mark, the type, the colour, the tone, and the rules that keep it all singing in tune. We design the whole system, then hand you a kit your team can run with.
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Recognition compounds. A consistent brand becomes a shortcut for trust.
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A strong identity lets you charge more and sound sure of yourself.
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It aligns your whole team around one story, so everything you ship feels like you.
Distinct beats decorative.
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Distinct beats pretty
Being different is more valuable than being decorative. We design for a double-take, not a shrug.
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A system, not a logo
A mark is the start. The magic is in the type, colour, motion, and voice working as one.
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Built to flex
Your brand has to live on a billboard and a favicon. We design for both, and everything between.
A logo is only the beginning.
From point of view to a living kit.
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Interrogate
We dig into who you are, who you’re for, and what you refuse to be. Positioning first, pixels later.
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Explore
We chase several distinct territories, each a real world with its own logic, before we commit.
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Build the system
Logo, type, colour, motion, and voice, designed to compose into anything.
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Arm your team
Guidelines, kits, and templates so the brand stays sharp long after we’re gone.
Les Délices Croisières de Lénaëlle
01The challenge
A beloved kitchen with food worth travelling for, and a brand that looked like every other bistro on the street.
02Discovery
The plates already told a story of craft and generosity. The identity had to taste like the room felt, warm, unhurried, a little proud.
03The build
An appetite-first identity: a hand-set wordmark, a menu system that reads like a good meal, and a colour palette pulled straight off the pass.
04The result
A restaurant brand as memorable as the meal, on the awning, the menu, and every plate that leaves the kitchen.
+47%
Bookings2.6×
Social saves1
Table you plan around01Do you do naming too?
Yes. Naming, marks, and the whole verbal identity can be part of the engagement, or we can work with a name you already love.
02Will we get files our team can use?
Always. You leave with a full kit, logo lockups, type, colour, templates, and guidelines your team can run on.
03How long does a brand take?
Most identities run six to ten weeks, depending on scope. We share directions early and move in weekly cycles.